Keeping your website fresh is considered one of the most important features of keeping your customers. Have a look at some of the great websites of the world like Amazon and eBay, and you’ll notice they rarely look the same each time you arrive. The only thing they keep the same is the location of the menu.

For most small businesses though, changing your website every few months is usually adequate. If you’ve invested a lot of your time into developing your website and ‘getting it right‘ the first time, it might be hard to think of some new things to add, or what you can change, so here’s some ideas.

Start a File

Open a new folder on your desktop, and inside create a Ideas Word document. This is a quick and easy place to put anything you find on the internet, or thoughts and ideas you have.

Listen to Customer Feedback

“I looked for information on your widget product, but I couldn’t find anything.“

When a customer says something like this write it into your Ideas document, and consider how you can incorporate this into a new page or section on the website. Sometimes you might just need to ask your web designer to make particular aspects stand out more.

When Things Change…

… think of your website. Many of your prospective customers check your website before contacting you, so make sure if a price changes, or you do not sell particular products lines anymore that they are correctly noted on your site. Customers report one of their biggest frustrations as being out of date websites.