I am eternally frustrated with the number of ISP email addresses like businessname@bigpond.com I see in advertising. In newspapers, magazines, Yellow Pages and even on business cards it seems many small businesses are unaware this is so naughty. Using an email address at your own domain is very important for these reasons.

What happens when you change of ISP?

Inevitably, you will also need to change your email address. Having your primary business email address at your ISP means if you find a great deal on internet access there is a large cost associated with changing the email address over across all sources of advertising.

Owning a domain name and operating email addresses on your domain means your email is independent of your ISP, and you’re free to move as you please.

Brand Awareness

Strengthen your brand at every opportunity. This includes your email address. By having your own email address shows you’re operating a serious business.

Which is better in your mind?

nickycitycairns@bigpond.com or nicky@cityofcairns.com?