Every business owner wants their website well ranked, but most are mystified about how the ranking work. Here’s some easy steps you can take to start moving your rankings upward.

1. Think carefully about what your visitors will search for.

Consider your product, industry, location and services. Also look toward complementary products and services.

For example if you sell tennis balls you will want to consider tennis balls, tennis, tennis ball, tennis equipment, tennis coaching and sports equipment.

2. Write your website text to naturally include these words.

Be careful of including too many keywords as it will affect your customers’ readability and the search engines will not like it.

Here’s an example from a real website:

For those who are fascinated by natural marvels, the privately owned Granite Gorge Nature Park is an unforgettable spectacle.

This is how more keywords could be included:

Granite Gorge Nature Park is a spectacularly scenic holiday destination just outside of Mareeba with wide sweeping views across huge volcanic boulders, private swimming holes and abundant wildlife. Come for a few hours and enjoy hand feeding our rock wallabies, or stay for a few nights in our holiday park. We cater for caravans, motorhomes, campers and are especially popular with Grey Nomads.

Whenever you add new text to your website keep in mind your target keywords and include them as you go.