The text on your home page is the most important text on your website.

Your home page not only leads your visitors into the money-making parts of your website, but it also provides the most important terms search engines will use to rank you.

Without text on your home page you’ll fall behind competitors in the search engines, and annoy customers who’ve come to explore your site.

Consider the most important words you believe your customers will type into a search engine and ensure these are included on your home page. This might be your location and industry, like cairns web design, or it might be the product you’re selling, like tennis balls.

Summarise your website on your home page by including useful paragraphs and snippets about what information can be found throughout the website. Invite people to explore further through strong calls-to-action.

Most importantly, don’t let your web designer build you a home page with just images, and no text.