Search engines don’t care what your website looks like. In fact, it even seems to prefer the ones most people would believe are old and in need of a re-design. Why is this so?
Google uses the text on your website to determine what you will rank for. It’s a major determining factor.
Google can’t read images. So it doesn’t matter how beautiful your sunrise picture is, or if you’re smiling on your corporate profile page.
Google isn’t fond of flash. Anything that moves, wiggles and blinks doesn’t contain a lot of information, so Google doesn’t look at it as seriously.
Google loves headings. Break up your text into logical pieces with headings on each. Don’t scrimp on this.
Google loves copy. The more text you write and the more pages your website contains will reward you with great rankings. Put important text up the top.
Google hates copiers. Don’t steal other people’s text. It doesn’t belong to you, and you wouldn’t like it if someone stole yours!