You may have read previously how against reciprocal linking I am – but perhaps I should clarify – I’m against dodgy reciprocal linking. That is, when you exchange links with a website you have nothing to do with in the hope of raising your search engine ranking.
There are lots of legitimate reasons to link to another website. Here’s my favourites:
It’s much better to write some good quality text around your link rather than just having a list of links off to the side in a links page. Visitors are much more likely to visit the links this way, and it enables you to be seen as a helpful expert in your area. For an example, see the blog post I wrote about Flying Solo. How boring would it have been if I just stuck it off the side in a links page!