Have you got a links page on your website, or are you thinking of asking your webmaster to create you one? Don’t.

Links pages started as a logical place to store the websites you linked to in order to raise your search engine profile. I am not a fan of reciprocal linking as you might have read in previous posts, and ditching the links page is an extension of my distaste for this marketing method.

I never look at people’s links pages, and of the websites I monitor that have a links page, it is always the least popular page on a website. There are much better ways of linking to websites which your customers may be interested in.

Remember it is your customers who pay your bills. Make the website for them – not for the search engines.