Do your new customers ask the same kinds of things time and time again? Save your admin time by adding the answers to your website. You’d be surprised how many customers inspect your website prior to contacting you.
Here’s some logical things could consider adding to your site:
We hear lots of stories of how difficult it is to find staff in today’s tough labour market, but you’d be amazed how many positions are advertised in newspapers that don’t ever get entered on a company’s website.
There are lots of great reasons to have an employment page:
When I recently had a problem with my laptop, it was after close of business and I wanted to know the process for obtaining work done under warranty. Unfortunately I ended up needing to call the company the next day and waiting on hold for 30 minutes while the receptionist chased up the relevant information for me. It would have been far less frustrating for me if the company had simply chosen to publish this info online.
Information about refunds and privacy are required when you conduct transactions online, but most other businesses leave these important bits out.
If you have a policy, put it up online.
Despite price being the primary motivator for online shopping, lots of service-based businesses are still not transparent about their prices online preferring instead an enquiry page in place of publishing the actual rates.
Customers have a lot of choice online, and if they can’t find the price information they’re after from your website they’re more likely to buy from a competitor who is open and honest about their pricing online.
For the miscellaneous questions you are asked, include them on an FAQ page. For website which include an FAQ page, these are frequently the most popular pages after the prices page.
Include all the information you can’t fit onto other pages.
I keep a running list on my desktop of the questions I am asked most days… and I publish the answers in this blog!