Calls To Action
- Author: Nicky
- Filed under: Customers, Good Practice, Web Copy
May 2,2008
A call to action encourages someone to do something. Your website visitors need calls to action so they will do the things on your website you want them to do. Calls to action are extremely important for the success of your website.
Great websites use calls to action throughout their text to tell visitors what they should do next. This is especially important at the end of a page when you’re at the most risk of your visitor heading back to the search engine to further refine what they’re looking for.
You will recognise these calls to action from television:
- Call now for 12 free steak knives
- Vote for Danielle McKay to win Australian Idol
- Email a question to the ROSwall
Your website needs to emulate the calls to action of traditional marketing styled toward the goals you’re trying to achieve. Here’s some examples:
- Subscribe to our newsletter
- Learn more about fly fishing in Far North Queensland
- Contact us for a free quote
- Take a charter flight over the Great Barrier Reef
- Book today to receive your free bottle of wine
I’ve italicised the parts of these calls to action that should be linked. By linking to the content people expect to receive on the next page you increase the chance of them completing this action. It’s also very helpful for your search engine rankings to include good keywords within these links.
Recent Posts
Categories
Archives
Recent Comments
- Blog On Cairns 3 | Imaginif Child Protection became Serious Business: [...] A beautiful and gold
- Kaj: For businesses that own more
- Andrew: That is just the start
- Blog on Cairns #2 | Imaginif Child Protection became Serious Business: [...] Jurd: A word from
- Blog on Cairns cos its the end of winter | Imaginif Child Protection became Serious Business: [...] Nicky Jurd: Nicky has
- Olenka: It seems you have no
- Steven Hambleton: I would have to agree
- Bee: Can we add red text
- Belinda Vere: If it's the quality of
- Nicky: I'm not so fond of
Calendar of Posts
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Sep | ||||||
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
Recent Comments
- Blog On Cairns 3 | Imaginif Child Protection became Serious Business on Your Website Essentials File
- Kaj on Your Website Essentials File
- Andrew on Is That All One Word?
- Blog on Cairns #2 | Imaginif Child Protection became Serious Business on Is That All One Word?
- Blog on Cairns cos its the end of winter | Imaginif Child Protection became Serious Business on Mobile Generation
- Olenka on Weird Stuff About Peru
- Steven Hambleton on How Much Does a Website Cost?
- Bee on Web Sleaze
- Belinda Vere on How Much Does a Website Cost?
- Nicky on verylongdomainnamesarefrustrating.com.au
One Response for "Calls To Action"
I agree call to actions are important, but at the same time i think that they don’t necessarily need to be a simple button. I’ve seen many sites around with large headers which asks you to click on it.
apple.com is a prime example of this.
For me calls to action should really be the entire site, not just a button if that makes sense. The entire site should lend itself to making the user understand their next step without having a button which screams “do this stupid”.
Leave a reply