Tourism in Australia is doing it tough at the moment. Not only has the GFC knocked the wind out of our sales, the skyhigh US dollar is making us an expensive destination. Because of these, and lots of other factors, tourism bodies are looking for answers in the trendy social media scape.

Destination marketeers have the most to gain from social media, and there are some I’ve been very impressed with. Have a peek at these groups, excelling online.

Facebook Destination Marketing

• Whitsunday Tourism
• Mission Beach Tourism

Twitter Destination Marketing

• Tourism South Australia
• Tourism Queensland

YouTube Destination Marketing

• Tourism Queensland
• Tourism Australia

Have you ever been enticed or influenced through your interactions with a destination marketing body on social media?

Social media is a hot topic on the lips of all business owners! Many are wondering how to best utilise social media as a marketing avenue. If you’re thinking about this too, come along to my Social Media for Business workshop in Cairns on 2nd December 2010.

I will be covering all basics, so if you’re not sure how to start off your social media life, come along and I’ll walk you through it.

The workshop is being hosted by DEEDI, and costs just $33. To attend, download the registration form and follow the instructions on the form.

Social Media topics covered:

• Developing an easy social media strategy
• Best websites to concentrate your efforts
• Using Facebook for business
• Using Twitter for business
• Examples of companies using social media well, and badly.

Leave a comment if there’s something else you’d like me to cover. I look forward to seeing you there.