Comments on: Destination Marketing Web Strategy http://www.nickyjurd.com/destination-marketing-web-strategy/ Effective Small Business Websites Fri, 11 Jun 2010 05:36:32 +1000 http://wordpress.org/?v=2.8.4 hourly 1 By: Hans Martin http://www.nickyjurd.com/destination-marketing-web-strategy/comment-page-1/#comment-245 Hans Martin Thu, 15 Oct 2009 14:07:56 +0000 http://www.nickyjurd.com/destination-marketing-web-strategy/#comment-245 Interesting reading, but the report was a bit too comprehensive to dig into. Though I know nothing about your destination, and nothing about your products, I also work in the travel industry (Norway), and we face many of the same challenges. 2. Who will maintain all these sites? Won't this create extra work and be less cost-effective? 5. Why doesn't the companies take care of this themselves? They know their product - and their customer.. All they probably need is some input on how and why, and coordination from the DMO..? 9. Our research shows that our PPC-campaigns score really high (ROI), what could be more important than this? Kind Regards Hans Martin Web Developer Interesting reading, but the report was a bit too comprehensive to dig into.
Though I know nothing about your destination, and nothing about your products, I also work in the travel industry (Norway), and we face many of the same challenges.

2. Who will maintain all these sites? Won’t this create extra work and be less cost-effective?
5. Why doesn’t the companies take care of this themselves? They know their product – and their customer.. All they probably need is some input on how and why, and coordination from the DMO..?
9. Our research shows that our PPC-campaigns score really high (ROI), what could be more important than this?

Kind Regards
Hans Martin
Web Developer

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