Ditch your ISP Email Address
- Author: Nicky
- Filed under: Bad Idea, Email, Internet Marketing, Web Hosting
Mar 26,2008
I am eternally frustrated with the number of ISP email addresses like businessname@bigpond.com I see in advertising. In newspapers, magazines, Yellow Pages and even on business cards it seems many small businesses are unaware this is so naughty. Using an email address at your own domain is very important for these reasons.
What happens when you change of ISP?
Inevitably, you will also need to change your email address. Having your primary business email address at your ISP means if you find a great deal on internet access there is a large cost associated with changing the email address over across all sources of advertising.
Owning a domain name and operating email addresses on your domain means your email is independent of your ISP, and you’re free to move as you please.
Brand Awareness
Strengthen your brand at every opportunity. This includes your email address. By having your own email address shows you’re operating a serious business.
Which is better in your mind?
nickycitycairns@bigpond.com or nicky@cityofcairns.com?
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3 Responses for "Ditch your ISP Email Address"
Couldn’t agree more Nicky. Now when anyone is in the position to start a new business and they are looking for a company name, they seriously have to consider the internet, and their e-mail address.
It is relatively simple to register a domain, and setup e-mail re-direction to “hide” your underlying ISP e-mail address, and instantly you are no-longer tied to that ISP, and can move to new suppliers (or even new countries). Should you later change your company name, you can still accomodate this with the e-mail re-direction.
ollie@Superdooper.com -> ollie1274@internode.on.net.au
But you should also consider the mispellings of your domain name, or similarities to other existing domain names. Heaven forbid would you want your e-mail to go to a competitor or even another country should your customers mistype .com or .com.au (And beware, unscrupulous competitors DO register domain names of similar spellings as a means of catching your customers!)
I’ve seen ISPs go out of business and leaving their customers with email addresses they could not access.
This resulted in domain names then lapsing (and subsequently being re-registered by those without scruples) because the owners did not receive the emails.
I agree Nicky, having your own domain as your email address indicates that your business is professional and permanent. A Gmail/Hotmail/RandomISP address gives the feeling that you are not going to be sticking with that business for long.
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