(Don’t) Click Here…
- Author: Nicky
- Filed under: Good Practice, Web Copy
May 15,2008
Click here is perhaps one of the most overused phrases on the Internet.
If you’ve got any click here links on your website, it’s time to spring clean your content and remove every last one of them. People are savvy enough with websites that they realise what a link is, and that you click on it to see more information. Links are usually fairly obvious too, they’re in a different colour and they’re underlined.
Remember that each link you place on your website is a call-to-action, so instead of being tempted to write click here for more information on your next website update try linking keywords and phrases of what your customer will actually find on the next page.
Real Life Examples
If you have any suggestions that you think would make travelzone even better, we would love to hear from you! Click here to add your suggestion…
Does this sound a bit better?
We would love to hear from you. Please send us your suggestions to make travelzone even better!
Tasmania Bed & Breakfast Association
If you would like to be sent a copy of our guidebook to B&B’s in Tasmania, click here to fill in your post details.
How about this instead?
Would you like to receive our publication Your Best Guide to Bed & Breakfasts in Tasmania? Tell us your postal address, and we’ll pop one in the post for you.
Support The Men of Gold. Get behind the Qantas Wallabies, show your support and click here..
Try this.
Support The Men of Gold. Get behind the Qantas Wallabies and show your support.
Engage Those Customers
Your links should be an enticement for your potential to go further through your website. It’s like holding their hand and giving them a guided tour of your business.
Think about how boring a guided tour would be if we said go through that door instead of… behind this door is Napoleon & Josephine’s elegant matrimonial bedroom.
By writing great calls-to-action links you’ll keep your customers interest in your products and services for much longer.
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2 Responses for "(Don’t) Click Here…"
Great point!
Recently I have been observing various users and how they interact with a navigating a new website. Interestingly if the call-to-actions are positioned where the eye logically flows (in most cases this would be the bottom right) and have appealing and revealing text the users prefer to click on them to browse through your website rather than the main navigation.
Clear and informative call-to-actions help users get what they want quicker!
When thinking of what to use as link text, I try to consider what verbs will be related to the thought process you want your visitor to go through. Verbs that carry emotion or create images can be very effective.
Some examples include invest, donate, respond, score, defend, buy, protect, react, grab.
Some marketers also suggest encouraging immediate action by juxtaposing temporal states. Buy now, invest today, donate immediately.
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