Comments on: (Don’t) Click Here… http://www.nickyjurd.com/dont-click-here/ Effective Small Business Websites Fri, 21 Nov 2008 04:02:22 +0000 http://wordpress.org/?v=2.5 By: Kaj http://www.nickyjurd.com/dont-click-here/#comment-102 Kaj Fri, 16 May 2008 12:00:47 +0000 http://www.nickyjurd.com/?p=104#comment-102 When thinking of what to use as link text, I try to consider what verbs will be related to the thought process you want your visitor to go through. Verbs that carry emotion or create images can be very effective. Some examples include invest, donate, respond, score, defend, buy, protect, react, grab. Some marketers also suggest encouraging immediate action by juxtaposing temporal states. Buy now, invest today, donate immediately. When thinking of what to use as link text, I try to consider what verbs will be related to the thought process you want your visitor to go through. Verbs that carry emotion or create images can be very effective.

Some examples include invest, donate, respond, score, defend, buy, protect, react, grab.

Some marketers also suggest encouraging immediate action by juxtaposing temporal states. Buy now, invest today, donate immediately.

]]> By: Bee http://www.nickyjurd.com/dont-click-here/#comment-101 Bee Thu, 15 May 2008 23:48:07 +0000 http://www.nickyjurd.com/?p=104#comment-101 Great point! Recently I have been observing various users and how they interact with a navigating a new website. Interestingly if the call-to-actions are positioned where the eye logically flows (in most cases this would be the bottom right) and have appealing and revealing text the users prefer to click on them to browse through your website rather than the main navigation. Clear and informative call-to-actions help users get what they want quicker! Great point!

Recently I have been observing various users and how they interact with a navigating a new website. Interestingly if the call-to-actions are positioned where the eye logically flows (in most cases this would be the bottom right) and have appealing and revealing text the users prefer to click on them to browse through your website rather than the main navigation.

Clear and informative call-to-actions help users get what they want quicker!

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