http://www.nickyjurd.com Effective Small Business Websites Tue, 14 Jun 2011 05:13:56 +0000 http://backend.userland.com/rss092 en Tourism in Australia is doing it tough at the moment. Not only has the GFC knocked the wind out of our sales, the skyhigh US dollar is making us an expensive destination. Because of these, and lots of other factors, tourism bodies are looking for answers in the trendy social ... http://www.nickyjurd.com/destination-marketing-on-social-media/ Lately I've been delivering lots of social media themed workshops with DEEDI aimed at helping small business find their footing in this new social landscape. One of the things that I *love* is the RSS feed on Twitter keyword searches, as it's incredibly useful for keeping on top of what ... http://www.nickyjurd.com/daintree-discovery-app/ Social media is a hot topic on the lips of all business owners! Many are wondering how to best utilise social media as a marketing avenue. If you're thinking about this too, come along to my Social Media for Business workshop in Cairns on 2nd December 2010. I will be covering ... http://www.nickyjurd.com/social-media-for-business/ Unlike Kaj who is here for the penguins, I am here to hunt seals. Not in a Canadian club baby seals kind of way, but to photograph them. We've had great success finding the New Zealand fur seal, but the elephant seal has proven elusive. First attempt at seals was the ... http://www.nickyjurd.com/seal-hunting-in-new-zealand/ It's really cold outside. Not just a little bit cold. It's bitter, but without snow. I think the wind chill factor is -15C. But despite the icy outdoors, we've still managed to get sunburnt! We spent 2 days in a little charming town called Oamaru. It is famous for its Blue ... http://www.nickyjurd.com/oamaru-penguins/ Today is our only full day in Auckland, so we picked up some of those 'Auckland in 24 hours' style publications and weeded out most of the options as self-promotion advertisements. We're staying on Auckland's North Shore, which is an historic and architecturally quaint, in a gorgeous bed and breakfast Stafford Villa. Our ... http://www.nickyjurd.com/auckland-for-a-day/ I’ve discovered a secret is hard to keep once you’ve told several hundred people. Even though they too know it’s a secret, it’s easier for them to slip up than it is for oneself. For Kaj who rarely pays attention, he missed all 7 people who told him directly the secret ... http://www.nickyjurd.com/holiday-destination/ There's not enough website awards in Australia with credibility, but SmartCompany have just held their inaugural SmartCompany Web Awards which shows some outstanding contributions from the Australian web community. Having entered a website I can tell you that the criteria is thorough and asks a number of probing questions regarding cost ... http://www.nickyjurd.com/smartcompany-web-awards/ It's rare I receive an email newsletter that I pay close attention to, but the team at Returnity sent out a great one this morning, which perfectly highlights the points they were trying to get across regarding how visitors read your web and email content. Heat mapping studies provide great insight into how ... http://www.nickyjurd.com/improving-website-readability/ Today I attended a TTNQ function to explore the newly created digital strategy blueprint for the marketing of Far North Queensland through online channels. The comments were generally positive, and the mood at the function was one of satisfaction and warmth. Strategy Overview TTNQ have strongly adopted the recommendations of the Kleinhardt ... http://www.nickyjurd.com/destination-marketing-web-strategy/