Comments on: Know Your Numbers http://www.nickyjurd.com/know-your-numbers/ Effective Small Business Websites Fri, 21 Nov 2008 03:33:23 +0000 http://wordpress.org/?v=2.5 By: Kaj http://www.nickyjurd.com/know-your-numbers/#comment-60 Kaj Wed, 16 Apr 2008 13:32:55 +0000 http://www.nickyjurd.com/?p=70#comment-60 One of the most useful features of advanced website stats packages, such as Google Analytics, is the ability to track conversions (e.g. sales, leads) back to a point of entry (e.g. a keyword, website referrer.) With some clevery, you can run a print media advertising campaign with your website as your primary call-to-action, then, using your stats package, track every visitor and sale that resulted from that print ad. This way, your traditional media metrics appear alongside your online media metrics, and you can start contrasting your online/offline spend using the same dataset. Nifty, eh? One of the most useful features of advanced website stats packages, such as Google Analytics, is the ability to track conversions (e.g. sales, leads) back to a point of entry (e.g. a keyword, website referrer.)

With some clevery, you can run a print media advertising campaign with your website as your primary call-to-action, then, using your stats package, track every visitor and sale that resulted from that print ad.

This way, your traditional media metrics appear alongside your online media metrics, and you can start contrasting your online/offline spend using the same dataset.

Nifty, eh?

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