Did you get that title?

The past two days I’ve noticed a number extraordinarily long domain names… they’re a bad idea because they’re very hard for your customers to remember.

Domain names should be as short, snappy and memorable.

If you have a long business name, consider dropping non-essential but common words from your domain like services, the or solutions.

You could also consider using initialism, although you do need to be lucky in registering those. For example if your business name is The Hurley Brothers Real Estate you might consider the following domain options:

  • HurleyBrothers.com.au
  • HurleyRealEstate.com.au
  • HurleyBrothersRealEstate.com.au

But you wouldn’t consider TheHurleyBrothersRealEstate.com.au. Definitely too many words.