verylongdomainnamesarefrustrating.com.au
- Author: Nicky
- Filed under: Domain Names, Good Practice, Internet Marketing
Jun 13,2008
Did you get that title?
The past two days I’ve noticed a number extraordinarily long domain names… they’re a bad idea because they’re very hard for your customers to remember.
Domain names should be as short, snappy and memorable.
If you have a long business name, consider dropping non-essential but common words from your domain like services, the or solutions.
You could also consider using initialism, although you do need to be lucky in registering those. For example if your business name is The Hurley Brothers Real Estate you might consider the following domain options:
- HurleyBrothers.com.au
- HurleyRealEstate.com.au
- HurleyBrothersRealEstate.com.au
But you wouldn’t consider TheHurleyBrothersRealEstate.com.au. Definitely too many words.
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4 Responses for "verylongdomainnamesarefrustrating.com.au"
Nothing worse then a URL you can never possibly remember. I always thought the shorter the better in the web space.
[…] you know that verylongdomainnamesarefrustrating. Over at Nicky Jurd’s she urges new website builders to consider their domain […]
It depends if it’s already taken. There are only so many addresses available you know!
My bet is to hyphenate the URL to make it more memorable.
I’m not so fond of the hyphens Steven… I always think how clumsy they sound when someone wants to do some radio or TV advertising, or say their domain over the phone.
We were just talking to Mel at Sea-s-Ta about this issue this week, her domain is sea-s-ta.com.au.
So on the phone it sounds like sea hyphen s hyphen ta dot com dot au.
What’s even more interesting is some languages, like Italian, doesn’t even have a word for hyphen.
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