Moving Parts
- Author: Nicky
- Filed under: Bad Idea, Customers, New Websites
Mar 4,2008
It’s my humble opinion websites should rarely shake their hips, rattle, roll or hum. Perhaps this is because I’ve spent too many years making professional-grade business websites, and when I’m serious about doing business with a company, I don’t want my eyes distracted my moving parts.
There are an amazing collection of web animators who create fantastic multi-media productions. They’re not my preference, and they’re usually not a customer’s preference either. So, if you want a cool, hip and modern moving feature film on your website, here’s the best ways to implement one.
Movement Draws Attention
People’s eyes are instinctively drawn to anything that moves. Remember with your web customers you already have their attention, as they’re only looking at your website. Unlike when they view a TV advertisement, web customers want to see your website.
What should you draw people’s attention to:
- Anything that makes you money: online specials, featured products, new services
- Photos that showcase your product: portfolio images, regional hero shots, strong venue photos
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2 Responses for "Moving Parts"
Identifying that you already have your website visitors’ attention is spot on.
Imagine a prospective client has decided to come in for a meeting to discuss their needs. Would you parade around on a ball while juggling unicycles to catch their attention, or would you sit down and thresh out their requirements?
Very good point Nicky. Not only does animation distract from the point of the website but it takes AGES to download and uses up all of my bandwidth.
Although, it would be funny to see Kaj on a unicycle.
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