Protecting Your Good Name
- Author: Nicky
- Filed under: Domain Names, Internet Marketing
Mar 15,2008
It’s very disheartening when businesses have their name tarnished by an ambitious competitor who understands the internet just a little better than they do. So how can you protect your business’ good name online?
Brainstorm for permutations of your domain name. This can be as simple as considering the alternate extention on your current domain. So if you have a .com, consider the .com.au, or expanding into other extentions like .net, or .org.
Next think about different ways in which your business name might be written. For instance, if your business name is The Rock Man, then you might consider both TheRockMan.com.au and RockMan.com.au.
Protecting your name has an unlimited number of possibilities, and can be an expensive exercise. Major companies go even further than the methods outlined here to include typos and less common mispellings of their domain to protect their brand. My best advice is to always purchase your .com and .com.au, and if you’re in a particularly competitve industry, also buy the .net and .net.au.
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One Response for "Protecting Your Good Name"
Misspellings are important to consider if a substantial number of people will type your URL into their browser directly, rather than going through a search engine.
If you do any form of traditional advertising, or if your website is promoted by word-of-mouth, or your company has been operating for some time, you will have enough visitors to your website that capturing misspellings becomes a quantifiable avenue.
“Accommodation” is a good example — if your domain name is BobsAccommodation.com.au, be sure to register BobsAccomodation.com.au also and redirect it to your main website.
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