There’s not enough website awards in Australia with credibility, but SmartCompany have just held their inaugural SmartCompany Web Awards which shows some outstanding contributions from the Australian web community.
Having entered a website I can tell you that the criteria is thorough and asks a number of probing questions regarding cost to build, time to build and the all important standards compliance.
In true web-friendly style they ditched the gala ball idea for announcing the winners and did it via a webinar instead. Nice work SmartCompany!
Below are a selection of my favourite winners from the awards.
Simplicity and ease of use are two key factors designers strive for when building a new website.
Building a fancy new website worth thousands of dollars won’t be worth the effort if users can’t find it. Understanding search marketing is a key component of any successful website, which is why coupon retailer RetailMeNet records monthly web traffic of 10 million unique browsers and 22 million page impressions.
Developing a website around an eCommerce offering relies on simplicity and good design in order to make your business stand out. Data backup company Carbonite has managed to achieve a simple eCommerce offering without burdening users, according to category judge Naomi Simson, CEO of RedBalloon.
One of the key factors of our web award winners is simplicity, the ability to create a complex offering in an easy-to-navigate website. According to judge Simon Van Wyk, Hothouse Interactive owner, fundraising site Everyday Hero took out the best online tool award for its no-fuss design.
There are many ingredients to a successful blog, including strong design, good navigation and great SEO. But the key element is content – the best blogs have a clear connection with their audience and are updated frequently to keep the conversation going.
To read more about the SmartCompany Web Award winners in great detail, have a peek at their article.