Using Case Insensitivity to Your Advantage
- Author: Nicky
- Filed under: Customers, Domain Names, Email, Internet Marketing
Apr 3,2008
In the world of case sensitivity, it’s always refreshing when I tell people their domains and email address are not case sensitive. The major benefit of this is course, is that you can use capital letters at the beginning of words in multi-word domain names and alleviates the temptation to buy a domain with a hyphen.
So here’s some examples, see how the capitalisation makes them easier to read:
getwebservices.com.au > GetWebServices.com.au
evolveenergy.com.au > EvolveEnergy.com.au
tourstogo.com > ToursToGo.com
goodsexporter.com > GoodsExporter.com
Did you get caught on the last one? *shakes finger at you* You have naturally naughty thoughts!
The examples show how much easier it is to read a business name in the domain or separate the words with a capital letter. Have you seen any domains that have tricked you up when all written in lowercase?
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One Response for "Using Case Insensitivity to Your Advantage"
A good solution for confusing and long domain names without using hyphens. This style can be used in all of your marketing materials to make your website name catchy and clear.
I don’t know how many times I have seen a business’ website advertised and then forgotten the domain once I’m sitting in front of my computer.
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