Photo by Kenna Takahashi

Sometimes it’s easy to lose sight of your goals when building a website. We get ties up by the visuals; where photos go, how logos are positioned, what shade of green should you use… those sorts of fiddly bits. But the important part, perhaps the most important part, is keeping focussed on the goals.

Each page of your website should be trying to kick some goals, and before you even start writing the text for your pages you should have a firm grasp on which goal you’re aiming for.

Here’s some examples of what goals your website should be targeting.

Home Page

• Encourage further exploration of your website
• Allow easily visible contact details
• Provide a clear path to the revenue stream of your website

Company Profile Page

• Raise credibility of the company and its key staff

Newsletter Archives Page

• Increase subscriptions to your newsletter database
• Provide great content for search engines

Contact Page

• Encourage enquiries

Usually your website will have many goals, with most having the ultimate goal of generating sales. Achieving your website goals will be infinitely more successful with the use of strong calls-to-action.