September in Cairns bring back our first taste of the humid summer to come, and this September has certainly given us a reminder of the workout our air-conditioners will be having in the months to come.

It also brings spring… flowers, mating birds and cleaning. Your website needs a spring clean. So what’s on the spring cleaning list:

1. Check out 5 competitors’ websites.

They don’t need to be local, just businesses doing the same things as you. Have a good look at the information they give to their customers, and what features your website could incorporate.

2. Update your content.

Read every word of your website, and check it is still relevent. It might surprise you what has changed in your business since you last changed your website text!

3. Start a new website section.

Business blogs are popular at the moment because just about every business dreams of starting a newsletter to connect with their customers. But this isn’t the only section you might add… perhaps take the temperature of your customers and listen to what they’ve been asking of you. Usually the parts you need to add are the enquiries you recieve from customers the most frequently.

4. Change your look.

Websites change their design too infrequently. To keep your customers on their toes you should do a little change to your image every year, and a big change every second year.

5. Sell Something.

Start generating a revenue stream through your website if you’re not already. Service-based business could try selling their expertise through an e-book or online adjuct to an offline service.  Retailers should have more than just their store location and opening hours - get some product online, even if it’s only a small sample of what’s in your store.